Pricing Your First Product

Pricing your first asset is mostly a confidence problem, not a math problem. New creators reflexively price low to feel safe, and it usually backfires — a rock-bottom price signals rock-bottom quality to the exact buyers who'd happily pay more for something that saves them a weekend.

Anchor to time saved, not hours spent. Server owners aren't paying for the fifty hours you put in; they're paying to skip the fifty hours they'd otherwise spend. A polished spawn that saves a team a full weekend is cheap at a price that feels bold to a first-timer.

Use tiers instead of agonizing over one number. A personal license, a server license and a network license let buyers self-select by how much value they'll extract, and they turn a single product into three price points without any extra work from you. Most of your revenue will come from the middle tier.

Resist the urge to discount constantly. Permanent sales train buyers to wait and quietly erode the perceived value of everything on your shelf. Price it right once, hold the line, and run the occasional real, time-boxed promotion when it actually means something.

You keep the vast majority of every sale here, so the price you set is the price that matters. Start a little higher than feels comfortable — it's far easier to run a sale later than to convince the market you were worth more all along.